Constant Contact - Create Email Marketing Campaigns Like a Pro

Thomas C Howd Bloomberg Bio [Acq] Constant Contact

Constant Contact have actually remained in the e-mail advertising and marketing video game since 1995. Throughout that time, they’ve handled to become one of the most previously owned email tools in the world, after Mailchimp.

One point I saw is that Constant Contact is really commonly the leading option for numerous various other testimonial sites. Normally, I wonder to see if our thorough analysis creates the very same end result.

You might have taken a look at the Constant Contact reviews supplied by customers online, as well, and also whilst they are quite positive, they might not offer you the whole picture. Our review of Constant Contact is based upon a systematic method as well as utilizes our practical experience as well as knowledge of lots of various other easy and also innovative advertising and marketing automation devices.

What makes them special is that they’ve included a number of functions over the years that few of their competitors sporting activity, such as digital item downloads, event management, appointment scheduling and social projects. These all include in the varied listing of email options available, in addition to automations as well as persisting newsletters.

Constant Contact brag a marketplace with around 400 apps as well as assimilations that deal with also the most particular niche of products. Regardless of these showy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs and also inspect.
Figure out below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, however their costs aren’t one of the most affordable, particularly when you think about that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, yet this just allows for 500 customers, and rates increase quite greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full rates overview

Cons as well as pros


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather unique in this regard, being among the few email marketing tools to allow you to manage event enrollments, invitations, as well as tickets . Remember that this attribute includes its very own charges: 5.4% + $0.80 for each and every ticket sold or deal performed.

Not advised if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not supply the most advanced automations. While they do supply activated campaigns, autoresponders and also deserted cart campaigns (for Shopify only), you’ll find that various other much less costly tools provide comparable levels of automation– MailerLite and also Sendinblue.

Rating details


Ease of Use

Usually it’s simple to browse, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added much more functionality, some points have actually come to be a little covert, for example, automations.

E-newsletter Creation


The editor is quickly, yet light on functions, specifically in the styling department. Apart from that it’s simple to collaborate with.



This is really standard, only enabling you to insert straightforward introductions or call information. There is no if/then/else reasoning readily available.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B testing, event enrollments, surveys, surveys as well as discount coupons .

Choice and Flexibility of Template Designs

Not bad. There are around 200 (!) templates to pick from, with differing levels of top quality (some are decent, while others look a little basic and also dated). You can additionally go back to square one, as well as utilize a handy function called ‘Brand your e-mail’ to auto-generate a template based upon your internet site’s colors and also logo.

Email Marketing Automation

They offer autoresponders and also abandoned cart advocate Shopify as well as WooCommerce. It likewise creates pre-defined call sections based on your customers’ interactions with your on-line store (e.g. repeat, lapsed and prospective customers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are also readily available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t truly incorporate problems and activities as you can in numerous other devices.

List Management

You can develop segments from get in touch with activity, list subscription, get in touch with details, tags, or ecommerce task. You can also develop a sector from your get in touch with understandings and also tag calls based upon call field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, as well as it merely provides a description box, basic field options (which you can’t add to) and afterwards a checklist, or lists, that people can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, getting to one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records as well as Analysis

Along with common open and click records, spam, bounce as well as unsubscribe prices are also readily available. You additionally get click warmth maps, and some helpful summary records such as open as well as click trends, opens up by device, % of calls involved, and also the majority of effective subject line. You can likewise compare campaigns. Nevertheless, progressed tracking such as social monitoring isn’t offered.


The website and the device are just available in English. You can pick to change some of the non-editable e-mail sections (e.g. footer and personal privacy policy text) to one of 10 languages readily available, mostly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a feature to check the e-mail for errors ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that allows you to sneak peek just how emails will certainly try to find certain recipients, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on short-term hold for 15 days, and afterwards dislike. If it takes place again, they are moved right into a put on hold bounce category. They have a ‘recommended for removal’ filter readily available to see these, but don’t eliminate them automatically.



Import/export available although it’s not as straightforward as it could be– you require to first make it possible for sophisticated e-mail authorizations under Account Settings.

Storage space offered for pictures as well as data


All plans feature limitless storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various degrees of account gain access to


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge amount of integrations and apps , practically 400.

Touchdown Page Builder

of course

This is only readily available through their form contractor, and it’s very basic. Rather, we ‘d recommend these totally free landing page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, consisting of live chat, phone assistance, a knowledge base and community-based assistance. I located that the conversation as well as phone assistance weren’t always offered, which was a little aggravating. When I had the ability to get hold of conversation assistance, however, I did locate them to be receptive and also useful . Keep in mind that you’ll need to employ order to cancel your registration, which is quite bothersome.

Overall ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks the majority of packages. The primary issue here, though, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate via their site, they are a tool for local business. And, because of this, it’s worth examining them on these terms. As discussed above, they absolutely have sufficient of the fundamentals covered to satisfy most small companies, and if it were as easy as that then we ‘d suggest them a lot more very.

The issue, these days, is that there are plenty of various other e-mail tools supplying a lot more than Constant Contact, and also for a great deal much less money. This consists of not only features, however also customer experience. For the amount you pay with Constant Contact, you might find on your own using a lot extra powerful tools such as ActiveCampaign as well as GetResponse.

They do get factors for their good deliverability prices, assimilations ( especially social media sites integrations), as well as for permitting different access degrees for different individuals. And also with recent improvements to automations as well as reporting, as well as the addition of new attributes like a internet site contractor, it does resemble they’re making an initiative to enhance the product. Their absence of advanced attributes makes it challenging to suggest them over others at this price point. (You’ll see we do not detail them as a good Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly assert that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic approach (it just features autoresponders). They additionally supply robust reports and also analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising tools on the market. It’s readily available in 6 languages and also includes sophisticated automation alternatives and also a integrated CRM.
  • GetResponse is a strong alternative. It comes with many innovative features (e.g. a webinar device), has superb automations and also supplies among the very best spam and layout testing tools we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out below. You can additionally try our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for small services, which will be much much more budget-friendly. There are even a lot of superb complimentary CRMs to select from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software program for small companies. It safely stores your consumer data and provides a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

Despite these flashy numbers and attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a tool for little businesses. The problem, these days, is that there are lots of various other email devices offering even a lot more than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you could locate on your own using a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplified method (it just includes autoresponders).

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