Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising video game because 1995. During that time, they’ve managed to turn into one of the most previously owned e-mail tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is very typically the top option for several other review web sites. Naturally, I am curious to see if our detailed analysis generates the very same outcome.

You might have had a look at the Constant Contact testimonials used by individuals online, too, as well as whilst they are quite favorable, they may not give you the whole picture. Our review of Constant Contact is based upon a systematic technique as well as uses our practical experience and understanding of dozens of other simple as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve added several functions over the years that few of their competitors sporting activity, such as electronic item downloads, event administration, consultation organizing and social campaigns. These all add to the varied listing of email choices available, along with automations as well as repeating newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that cater to also one of the most specific niche of items. Despite these fancy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a closer check out Constant Contact’s outs & ins as well as inspect if it’s still pertinent in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small companies, but their prices aren’t the most affordable, specifically when you take into consideration that their functions just aren’t that progressed. Strategies start from $9.99/ month, yet this just permits 500 subscribers, and rates increase rather sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete pricing overview

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct in this regard, being one of the few email advertising and marketing tools to enable you to take care of occasion registrations, invites, as well as tickets . Bear in mind that this feature comes with its very own charges: 5.4% + $0.80 for each and every ticket offered or deal conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t use the most sophisticated automations. While they do use set off campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper tools provide comparable degrees of automation– MailerLite as well as Sendinblue, as an example.

Score information


Reduce of Use

Typically it’s very easy to browse, though a bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included a lot more capability, some points have ended up being a little covert, for example, automations.

E-newsletter Creation


The editor is quick, however light on features, especially in the designing division. Apart from that it’s simple to work with.



This is extremely basic, only enabling you to place basic greetings or get in touch with information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, basic automations, repeating e-newsletters, A/B screening, event enrollments, surveys, discount coupons and studies .

Choice and Flexibility of Template Designs

Not poor. You can additionally start from scrape, as well as use a handy attribute called ‘Brand your e-mail’ to auto-generate a template based on your site’s colors and logo.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It likewise produces pre-defined call sections based upon your customers’ interactions with your on the internet store (e.g. repeat, expired and potential clients). Automations based upon call triggers (e.g. email opens up, clicks) are likewise available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really incorporate conditions as well as actions as you can in numerous various other devices.

List Management

You can produce sections from contact activity, listing membership, call information, tags, or ecommerce activity. You can also develop a segment from your contact insights and tag contacts based upon get in touch with area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and also it merely offers a summary box, basic field alternatives (which you can’t contribute to) and after that a checklist, or lists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not do also severely, reaching one of the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

In addition to basic open and click reports, spam, bounce as well as unsubscribe rates are also available. You also obtain click heat maps, and some useful introduction reports such as open as well as click trends, opens up by gadget, % of calls involved, and also many successful subject line. You can additionally compare projects. Progressed tracking such as social monitoring isn’t offered.


The device and also the site are only available in English. You can select to transform some of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to one of 10 languages offered, mostly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a feature to check the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that permits you to preview how e-mails will search for certain receivers, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are put on temporary hold for 15 days, and then resent. They are relocated right into a suspended bounce group if it happens once again. They have actually a ‘recommended for removal’ filter available to check out these, but do not eliminate them immediately.


of course

Import/export available although it’s not as simple as maybe– you require to first enable advanced e-mail consents under Account Settings.

Storage space readily available for information and also pictures


All plans come with unlimited storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account access

of course

The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of apps and combinations , practically 400.

Landing Page Builder


This is just offered using their kind building contractor, and it’s very fundamental. Rather, we ‘d suggest these totally free touchdown web page builders.

Customer Support

3.5/ 5.

There are a number of networks of support, consisting of live chat, phone assistance, a data base and community-based assistance. I found that the chat as well as phone support weren’t always offered, which was a little irritating. When I had the ability to acquire chat assistance, nonetheless, I did find them to be receptive and also beneficial . Bear in mind that you’ll require to call order to terminate your subscription, which is rather bothersome.

Overall score.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of packages. The primary issue here, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves reiterate with their site, they are a tool for small companies. And, as such, it’s worth assessing them on these terms. As discussed above, they definitely have sufficient of the essentials covered to satisfy most small companies, as well as if it were as simple as that then we ‘d suggest them a lot more very.

The concern, these days, is that there are a lot of other e-mail devices using even more than Constant Contact, and for a whole lot much less cash. This consists of not just features, yet likewise individual experience. As a matter of fact, for the quantity you pay with Constant Contact, you might find yourself utilizing far more effective tools such as ActiveCampaign and also GetResponse.

They do get factors for their suitable deliverability rates, integrations (particularly social media sites integrations), and also for permitting different accessibility levels for separate individuals. As well as with current improvements to automations and coverage, as well as the enhancement of brand-new functions like a internet site home builder, it does appear like they’re making an initiative to enhance the item. Their absence of sophisticated functions makes it difficult to recommend them over others at this rate point. (You’ll see we don’t list them as a great Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly assert that there might be various other rate of interests at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified approach (it just includes autoresponders). They additionally supply robust records as well as evaluation tools. They are even less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages as well as includes sophisticated automation options as well as a integrated CRM.
  • GetResponse is a strong alternative. It features many advanced features (e.g. a webinar tool), supplies and has exceptional automations among the best spam and layout screening tools we’ve ever before used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the very best alternatives to Constant Contact, check it out right here. You can likewise check out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for small organizations, which will certainly be far a lot more cost effective. There are even lots of exceptional free CRMs to pick from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software application for local business. It safely shops your client data as well as supplies a safe means to handle your clients.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a tool for tiny organizations. The problem, these days, is that there are lots of other email tools providing also more than Constant Contact, as well as for a lot less money. For the quantity you pay with Constant Contact, you can locate yourself using much extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simple technique (it just includes autoresponders).

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