Constant Contact - Create Email Marketing Campaigns Like a Pro

Tutorial Constant Contact

Constant Contact have been in the e-mail marketing game because 1995. During that time, they’ve handled to turn into one of the most secondhand e-mail devices in the world, after Mailchimp.

One point I discovered is that Constant Contact is really often the leading option for several other evaluation internet sites. Normally, I am curious to see if our comprehensive analysis generates the same end result.

You might have looked into the Constant Contact evaluations offered by customers online, too, as well as whilst they are rather positive, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic technique as well as uses our functional experience as well as expertise of dozens of various other basic as well as sophisticated marketing automation devices.

What makes them special is that they’ve included several features for many years that few of their rivals sporting activity, such as digital item downloads, occasion monitoring, visit scheduling and social projects. These all add to the varied list of e-mail alternatives readily available, in addition to automations as well as persisting e-newsletters.

Constant Contact boast a industry with around 400 applications as well as assimilations that cater to even the most particular niche of items. Yet regardless of these fancy numbers and functions, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and also examine.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, yet their rates aren’t the most affordable, particularly when you take into consideration that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, however this only enables 500 subscribers, and costs climb quite dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete rates guide

Cons and also pros


Is Constant Contact the best newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly distinct hereof, being just one of the few email advertising and marketing tools to permit you to handle event tickets, registrations, and invitations . Bear in mind that this feature features its very own costs: 5.4% + $0.80 for each and every ticket marketed or transaction carried out.

Not recommended if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most advanced automations. While they do supply activated projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll discover that other much less expensive devices use comparable levels of automation– MailerLite and Sendinblue.

Rating details


Ease of Use

Usually it’s very easy to browse, though a bit dull-looking. You can reach the majority of locations within a couple of clicks, though as they’ve added much more functionality, some points have actually ended up being a little hidden, for instance, automations.

E-newsletter Creation


The editor is fast, yet light on functions, particularly in the styling department. Besides that it’s simple to collaborate with.


of course

This is very standard, just enabling you to place simple greetings or get in touch with information. There is no if/then/else reasoning offered.

Email kinds

Classic, autoresponders, standard automations, repeating newsletters, A/B testing, occasion enrollments, discount coupons, surveys and studies .

Option and also Flexibility of Template Designs

Not negative. You can likewise start from scrape, and also utilize a useful function called ‘Brand your email’ to auto-generate a design template based on your website’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It likewise produces pre-defined get in touch with sectors based on your clients’ interactions with your online shop (e.g. repeat, expired as well as prospective customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise available. It’s worth noting that the automations aren’t the most flexible, as you can not really integrate problems as well as actions as you can in many various other tools.

List Management

You can develop segments from call activity, listing membership, call information, tags, or ecommerce task. You can also develop a segment from your get in touch with insights as well as tag contacts based on call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, and it merely uses a description box, basic area choices (which you can not contribute to) and then a listing, or listings, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not do too severely, getting to one of the most prominent e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

Along with typical open and also click reports, spam, bounce and unsubscribe prices are likewise offered. You additionally obtain click heat maps, and some valuable overview records such as open as well as click patterns, opens up by device, % of calls engaged, as well as most effective subject line. You can additionally contrast projects. Advanced tracking such as social tracking isn’t readily available.


The website as well as the tool are just available in English. You can choose to alter some of the non-editable e-mail areas (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, mainly European.

More Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a function to check the e-mail for errors (missing web links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that enables you to preview exactly how emails will search for certain receivers, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and then frown at. They are moved into a put on hold bounce group if it occurs again. They have actually a ‘ suggested for removal’ filter available to view these, but don’t eliminate them instantly.



Import/export available although it’s not as uncomplicated as maybe– you need to first allow advanced e-mail permissions under Account Settings.

Storage offered for pictures as well as information


All strategies include unrestricted storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account accessibility


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of apps and combinations , almost 400.

Touchdown Page Builder


This is just readily available through their type contractor, and it’s extremely fundamental. Rather, we ‘d recommend these totally free touchdown page home builders.

Customer Support

3.5/ 5.

There are several channels of assistance, including live chat, phone support, a understanding base as well as community-based support. I located that the chat and phone support weren’t always available, which was a little irritating.

General rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The main problem right here, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves restate with their website, they are a tool for small companies. And also, as such, it’s worth examining them on these terms. As mentioned above, they certainly have enough of the fundamentals covered to please most local business, and if it were as straightforward as that after that we ‘d recommend them much more extremely.

The issue, nowadays, is that there are a lot of various other email tools offering even more than Constant Contact, and for a great deal much less money. This includes not only features, yet also user experience. For the amount you pay with Constant Contact, you might find yourself using much extra effective devices such as ActiveCampaign as well as GetResponse.

They do grab points for their decent deliverability prices, combinations ( specifically social networks combinations), and also for allowing various accessibility degrees for different individuals. And with current improvements to automations and coverage, and also the enhancement of new attributes like a site contractor, it does resemble they’re making an initiative to enhance the product. Their absence of innovative features makes it hard to suggest them over others at this price point. (You’ll see we do not note them as a excellent Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly assert that there could be other interests at play there.

Try Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplified strategy (it just includes autoresponders). They additionally use durable reports and evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising tools on the market. It’s offered in 6 languages and features sophisticated automation options as well as a integrated CRM.
  • GetResponse is a solid alternative. It comes with lots of advanced attributes (e.g. a webinar tool), offers and has superb automations one of the very best spam and also layout screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the most effective choices to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get right into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be far better off taking a look at any of these CRMs for local business, which will certainly be much more affordable. There are also plenty of outstanding cost-free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for local business. It safely shops your consumer information and also supplies a secure method to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

Despite these fancy numbers and also features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state with their site, they are a device for little businesses. The issue, these days, is that there are plenty of various other e-mail tools providing even extra than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you might locate on your own utilizing much extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplified strategy (it just features autoresponders).

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