Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising game considering that 1995. During that time, they’ve taken care of to become one of one of the most previously owned email devices in the world, after Mailchimp.

One thing I discovered is that Constant Contact is extremely frequently the leading option for several various other testimonial websites. Naturally, I wonder to see if our detailed evaluation generates the same result.

You might have had a look at the Constant Contact evaluations used by users online, too, and whilst they are quite favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy as well as uses our useful experience and also expertise of dozens of various other easy as well as innovative advertising and marketing automation tools.

What makes them special is that they’ve included several attributes for many years that few of their competitors sporting activity, such as digital product downloads, event monitoring, visit organizing as well as social projects. These all add to the varied list of e-mail options available, along with automations as well as reoccuring e-newsletters.

Constant Contact brag a market with around 400 apps and also combinations that satisfy also one of the most particular niche of items. Yet despite these fancy numbers and also features, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough reason for us to take a more detailed consider Constant Contact’s outs & ins as well as check if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their rates aren’t the most inexpensive, particularly when you take into consideration that their attributes just aren’t that progressed. Strategies begin with $9.99/ month, but this only enables 500 subscribers, and also costs climb rather greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total pricing guide

Pros and Cons


Is Constant Contact the best newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather special in this regard, being among minority e-mail advertising devices to enable you to handle event tickets, invites, as well as enrollments . Bear in mind that this function includes its own charges: 5.4% + $0.80 for each ticket marketed or deal performed.

Not advised if:

You need sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact does not supply the most innovative automations. While they do use set off projects, autoresponders and deserted cart campaigns (for Shopify only), you’ll locate that various other much more affordable tools supply comparable levels of automation– MailerLite as well as Sendinblue.

Score information


Relieve of Use

Usually it’s simple to navigate, though a bit dull-looking. You can reach a lot of locations within a number of clicks, though as they’ve included more performance, some things have ended up being a little concealed, as an example, automations.

Newsletter Creation


The editor is fast, yet light on features, especially in the designing division. In addition to that it’s easy to work with.


of course

This is extremely standard, just enabling you to put easy greetings or call details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B screening, event enrollments, surveys, surveys as well as vouchers .

Selection and also Flexibility of Template Designs

Not bad. You can also begin from scrape, and also make use of a handy feature called ‘Brand your email’ to auto-generate a theme based on your site’s colors and logo design.

Email Marketing Automation

They provide autoresponders and deserted cart campaigns for Shopify and WooCommerce. It additionally produces pre-defined get in touch with segments based upon your customers’ communications with your on the internet store (e.g. repeat, lapsed and also possible customers). Automations based on call triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can not actually combine conditions as well as activities as you can in many various other devices.

List Management

You can develop segments from get in touch with activity, list membership, get in touch with details, tags, or ecommerce task. You can additionally produce a segment from your contact understandings and tag contacts based upon contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it simply provides a summary box, basic area options (which you can not contribute to) and afterwards a list, or listings, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also badly, getting to the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and also Analysis

In enhancement to standard open as well as click records, spam, bounce as well as unsubscribe prices are likewise available. You also get click warm maps, and some useful review records such as open and also click trends, opens by tool, % of calls engaged, and also many successful subject line.


Here’s where it obtains a bit hairy. The tool and also the website are only available in English. You can choose to transform a few of the non-editable email areas (e.g. footer and also privacy plan text) to among 10 languages offered, mainly European. Assistance as well as the knowledge base is offered in 4 languages. A little confusing, but at least there’s some effort to support multilingual individuals and audiences.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, nonetheless, there is a feature to inspect the email for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that allows you to preview just how emails will look for certain receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and after that dislike. If it takes place once more, they are relocated into a put on hold bounce classification. They have a ‘ advised for removal’ filter readily available to check out these, however do not remove them immediately.



Import/export readily available although it’s not as straightforward as it could be– you need to initially enable innovative email permissions under Account Settings.

Storage space readily available for pictures as well as data


All plans feature limitless storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different levels of account access

of course

The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge quantity of assimilations as well as apps , practically 400.

Landing Page Builder


This is just available by means of their kind building contractor, and it’s extremely fundamental. Instead, we ‘d suggest these totally free touchdown web page builders.

Customer Support

3.5/ 5.

There are a number of channels of assistance, consisting of real-time chat, phone assistance, a knowledge base and also community-based support. However, I discovered that the chat and phone support weren’t always available, which was a little frustrating. When I was able to acquire chat support, nevertheless, I did locate them to be beneficial and also responsive . Keep in mind that you’ll need to hire order to terminate your membership, which is pretty aggravating.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of packages. The primary problem right here, though, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves restate via their site, they are a device for small companies. As well as, thus, it’s worth examining them on these terms. As mentioned over, they certainly have sufficient of the essentials covered to please most local business, and if it were as basic as that after that we would certainly recommend them a lot more highly.

The problem, nowadays, is that there are a lot of other e-mail devices supplying a lot more than Constant Contact, and also for a great deal less money. This includes not only features, however also user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself making use of far more powerful tools such as ActiveCampaign as well as GetResponse.

As well as with current improvements to automations and reporting, and also the enhancement of brand-new functions like a internet site home builder, it does look like they’re making an effort to boost the product. Their lack of advanced features makes it hard to recommend them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there might be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simple strategy (it just includes autoresponders). They also use durable reports and evaluation tools. They are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and comes with innovative automation options as well as a integrated CRM.
  • GetResponse is a solid choice. It includes many sophisticated attributes (e.g. a webinar tool), has exceptional automations as well as offers one of the most effective spam as well as layout screening devices we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the most effective choices to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to enter the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for little companies, which will certainly be much more budget-friendly. There are even plenty of outstanding complimentary CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software program for local business. It safely stores your client information and also uses a secure means to handle your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

In spite of these fancy numbers and also features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for small businesses. The concern, these days, is that there are plenty of various other e-mail tools supplying even extra than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you can locate on your own using much extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simplified method (it only features autoresponders).

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