Constant Contact - Create Email Marketing Campaigns Like a Pro

Variable Data Constant Contact

Constant Contact have been in the e-mail marketing video game since 1995. During that time, they’ve managed to turn into one of the most previously owned e-mail devices in the world, after Mailchimp.

Something I noticed is that Constant Contact is really typically the leading selection for many various other review sites. Naturally, I am curious to see if our comprehensive analysis generates the very same outcome.

You might have had a look at the Constant Contact testimonials supplied by individuals online, also, and also whilst they are rather positive, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical method and uses our functional experience and knowledge of dozens of other straightforward and innovative marketing automation devices.

What makes them special is that they’ve included a number of features throughout the years that few of their competitors sport, such as electronic product downloads, event monitoring, visit scheduling as well as social projects. These all include in the diverse list of e-mail choices available, in addition to automations and reoccuring newsletters.

Constant Contact brag a market with around 400 apps as well as combinations that accommodate even one of the most particular niche of items. Yet regardless of these fancy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their rates aren’t one of the most economical, specifically when you think about that their attributes simply aren’t that advanced. Plans start from $9.99/ month, however this just allows for 500 subscribers, and also rates increase rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full prices guide

Cons and pros


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather special in this regard, being just one of the few email marketing devices to enable you to handle event tickets, invites, and registrations . Keep in mind that this function includes its own fees: 5.4% + $0.80 for each ticket marketed or deal carried out.

Not recommended if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not supply one of the most advanced automations. While they do supply activated campaigns, autoresponders as well as abandoned cart projects (for Shopify only), you’ll locate that various other much less costly tools offer comparable degrees of automation– MailerLite and Sendinblue.

Rating details


Relieve of Use

Typically it’s easy to browse, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added a lot more capability, some points have actually come to be a little concealed, as an example, automations.

Newsletter Creation


The editor is quick, however light on features, specifically in the designing division. In addition to that it’s very easy to collaborate with.


of course

This is extremely fundamental, only enabling you to place easy greetings or get in touch with details. There is no if/then/else logic readily available.

Email kinds

Traditional, autoresponders, basic automations, persisting e-newsletters, A/B screening, occasion enrollments, studies, promo codes and polls .

Selection as well as Flexibility of Template Designs

Okay. There are around 200 (!) layouts to select from, with differing levels of high quality (some are suitable, while others look a little standard and outdated). You can likewise go back to square one, and also use a helpful function called ‘Brand your email’ to auto-generate a layout based on your website’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It additionally creates pre-defined contact segments based upon your customers’ communications with your online shop (e.g. repeat, lapsed and also potential customers). Automations based on contact triggers (e.g. e-mail opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not truly combine problems and activities as you can in many other tools.

List Management

You can create sectors from contact activity, list subscription, get in touch with details, tags, or ecommerce activity. You can also create a sector from your get in touch with understandings and also tag contacts based upon get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and also it just uses a description box, standard field options (which you can not include in) and afterwards a list, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not carry out as well badly, getting to the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and also Analysis

Along with basic open as well as click records, spam, bounce and unsubscribe rates are additionally available. You also obtain click warm maps, as well as some useful review reports such as open and also click trends, opens by tool, % of contacts engaged, as well as the majority of effective subject line. You can also contrast campaigns. Advanced tracking such as social monitoring isn’t readily available.


The website as well as the tool are just offered in English. You can pick to alter some of the non-editable e-mail areas (e.g. footer as well as privacy plan message) to one of 10 languages available, primarily European.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a feature to check the email for errors (missing web links, placeholder text that hasn’t been upgraded, etc). There’s likewise a device that permits you to preview exactly how emails will look for specific receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and after that feel bitter. If it takes place once more, they are relocated into a suspended bounce classification. They have actually a ‘ advised for removal’ filter offered to watch these, but do not remove them automatically.



Import/export offered although it’s not as simple as it could be– you need to initially enable innovative e-mail permissions under Account Settings.

Storage space readily available for data and photos


All plans include unrestricted storage.

Pro Features


of course

SPF and also DKIM are supported.

Own Domain


Different degrees of account gain access to


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a massive amount of applications and assimilations , virtually 400.

Landing Page Builder


This is only readily available by means of their type building contractor, and also it’s really fundamental. Instead, we ‘d suggest these complimentary landing page home builders.

Consumer Support

3.5/ 5.

There are several networks of support, consisting of live conversation, phone support, a knowledge base and community-based support. I located that the conversation as well as phone support weren’t constantly readily available, which was a little discouraging.

Total rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks a lot of packages. The primary issue right here, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves reiterate with their website, they are a tool for small businesses. As well as, therefore, it’s worth assessing them on these terms. As discussed over, they certainly have sufficient of the essentials covered to please most local business, as well as if it were as easy as that after that we ‘d advise them much more very.

The concern, these days, is that there are plenty of other e-mail tools using even more than Constant Contact, as well as for a whole lot less money. This consists of not just features, yet likewise individual experience. In fact, for the quantity you pay with Constant Contact, you can find yourself utilizing far more powerful devices such as ActiveCampaign and GetResponse.

They do get points for their suitable deliverability prices, integrations ( especially social media assimilations), as well as for enabling different access levels for different customers. And with current enhancements to automations and reporting, as well as the enhancement of brand-new features like a website home builder, it does resemble they’re making an initiative to improve the item. Their lack of advanced functions makes it tough to advise them over others at this cost factor. (You’ll see we don’t detail them as a excellent Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly claim that there may be various other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simple strategy (it only includes autoresponders). They also offer robust reports and also analysis devices. They are even less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email marketing devices on the market. It’s offered in 6 languages and features advanced automation choices and also a built-in CRM.
  • GetResponse is a solid choice. It comes with lots of advanced functions (e.g. a webinar tool), provides as well as has superb automations among the best spam and also design screening devices we’ve ever before utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed overview with the very best choices to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to get into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for small businesses, which will be even more cost effective. There are even lots of outstanding complimentary CRMs to pick from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software program for local business. It securely stores your customer data and provides a safe way to manage your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

In spite of these flashy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for little businesses. The issue, these days, is that there are lots of various other email tools using also a lot more than Constant Contact, and also for a lot much less cash. For the quantity you pay with Constant Contact, you can discover on your own utilizing a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple technique (it just features autoresponders).

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