Constant Contact - Create Email Marketing Campaigns Like a Pro

What Happens If Too Many People Unsubscribe From Your Constant Contact Emails

Constant Contact have been in the email marketing video game because 1995. Throughout that time, they’ve taken care of to turn into one of the most secondhand e-mail devices in the world, after Mailchimp.

Something I discovered is that Constant Contact is extremely commonly the top selection for lots of various other evaluation internet sites. Naturally, I wonder to see if our detailed evaluation generates the very same outcome.

You might have looked into the Constant Contact reviews provided by customers online, too, as well as whilst they are quite favorable, they may not provide you the whole picture. Our review of Constant Contact is based upon a systematic method as well as uses our sensible experience and knowledge of lots of other basic as well as advanced advertising automation tools.

What makes them special is that they’ve included a number of features over the years that few of their competitors sport, such as digital item downloads, event administration, appointment organizing as well as social projects. These all include in the varied checklist of e-mail options readily available, along with automations and also persisting e-newsletters.

Constant Contact boast a industry with around 400 apps and integrations that deal with also the most specific niche of items. Regardless of these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better check out Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, however their costs aren’t one of the most budget-friendly, especially when you consider that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, however this just enables 500 clients, as well as prices climb pretty sharply after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete pricing guide

Cons and also pros


Is Constant Contact the ideal e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being among the few email marketing tools to allow you to manage occasion tickets, enrollments, and invitations . Keep in mind that this feature comes with its own charges: 5.4% + $0.80 for each ticket offered or deal conducted.

Not recommended if:

You require innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do use triggered campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much less costly tools provide comparable degrees of automation– MailerLite as well as Sendinblue.

Score details


Ease of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve included more capability, some things have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is quickly, but light on functions, particularly in the designing department. In addition to that it’s easy to work with.



This is extremely fundamental, just enabling you to insert basic greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, fundamental automations, recurring newsletters, A/B testing, event registrations, polls, promo codes and studies .

Option and also Flexibility of Template Designs

Not bad. You can also start from scrape, and also use a useful attribute called ‘Brand your email’ to auto-generate a layout based on your site’s shades and logo.

Email Marketing Automation

It additionally generates pre-defined contact sections based on your clients’ communications with your on the internet store (e.g. repeat, lapsed and also possible customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise available.

Listing Management

You can produce sectors from contact activity, list membership, contact information, tags, or ecommerce activity. You can additionally create a segment from your get in touch with insights as well as tag contacts based on call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, and it just offers a summary box, basic area options (which you can’t include in) and afterwards a checklist, or listings, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, getting to the most preferred email providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

In addition to conventional open and also click reports, spam, bounce and also unsubscribe prices are likewise readily available. You additionally get click heat maps, and also some beneficial overview reports such as open and click patterns, opens up by device, % of contacts involved, and many effective subject line.


Right here’s where it gets a bit unshaven. The site and also the tool are only available in English. You can choose to alter a few of the non-editable email sections (e.g. footer and also privacy policy message) to among 10 languages available, mainly European. Assistance and the knowledge base is readily available in 4 languages. A little complicated, however a minimum of there’s some initiative to sustain multilingual customers and audiences.

More Features

Spam- as well as Design-Testing

Spam testing isn’t available, nonetheless, there is a function to examine the e-mail for mistakes (missing links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that allows you to sneak peek how e-mails will certainly try to find specific receivers, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and after that resent. They are relocated into a put on hold bounce classification if it occurs again. They have actually a ‘ advised for elimination’ filter available to see these, however do not eliminate them immediately.



Import/export offered although it’s not as uncomplicated as maybe– you require to initially make it possible for advanced e-mail approvals under Account Settings.

Storage offered for information and pictures


All strategies feature limitless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a enormous amount of assimilations as well as applications , practically 400.

Touchdown Page Builder


This is just offered using their kind builder, and it’s extremely standard. Instead, we would certainly suggest these free touchdown page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time chat, phone support, a data base as well as community-based assistance. I located that the chat and also phone assistance weren’t constantly offered, which was a little discouraging. When I had the ability to acquire chat support, nonetheless, I did locate them to be useful and also receptive . Bear in mind that you’ll need to employ order to cancel your subscription, which is pretty aggravating.

General rating.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of packages. The major issue here, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves restate through their website, they are a tool for small businesses. And, because of this, it’s worth examining them on these terms. As stated above, they certainly have sufficient of the basics covered to satisfy most local business, as well as if it were as basic as that then we ‘d recommend them a lot more very.

The concern, nowadays, is that there are lots of other e-mail tools offering even more than Constant Contact, and also for a lot much less money. This includes not just includes, however also customer experience. For the amount you pay with Constant Contact, you could find on your own utilizing a lot more powerful devices such as ActiveCampaign and GetResponse.

They do pick up factors for their suitable deliverability rates, combinations ( specifically social media sites assimilations), and also for permitting different access levels for separate customers. And also with recent improvements to automations and also coverage, and also the enhancement of brand-new attributes like a site contractor, it does look like they’re making an initiative to enhance the product. Their lack of innovative features makes it hard to suggest them over others at this rate factor. (You’ll see we don’t note them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly assert that there may be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simple method (it just features autoresponders). They likewise supply robust reports and analysis devices. In addition to that, they are also more affordable than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing devices on the marketplace. It’s offered in 6 languages and also comes with innovative automation alternatives as well as a built-in CRM.
  • GetResponse is a solid option. It features several innovative attributes (e.g. a webinar device), has outstanding automations and also supplies one of the very best spam as well as design testing tools we’ve ever used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the most effective choices to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. However, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small companies, which will certainly be much more cost effective. There are also lots of exceptional free CRMs to choose from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software application for small businesses. It safely shops your client information and also provides a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

Regardless of these showy numbers as well as functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a device for tiny businesses. The problem, these days, is that there are plenty of various other e-mail tools using even more than Constant Contact, and also for a lot less money. For the quantity you pay with Constant Contact, you could discover on your own utilizing a lot a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can’t be contrasted to Constant Contact’s simplified technique (it only includes autoresponders).

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