Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail marketing video game given that 1995. During that time, they’ve handled to become one of the most pre-owned email tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is really frequently the leading choice for numerous other evaluation internet sites. Normally, I wonder to see if our in-depth analysis generates the same result.

You could have had a look at the Constant Contact testimonials offered by individuals online, as well, and also whilst they are quite positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical approach as well as uses our practical experience and understanding of loads of various other straightforward as well as advanced advertising automation devices.

What makes them unique is that they’ve added numerous functions for many years that few of their competitors sport, such as electronic product downloads, occasion administration, appointment scheduling and also social campaigns. These all include in the varied checklist of email options available, in addition to automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications as well as combinations that satisfy even one of the most particular niche of products. Regardless of these fancy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a more detailed look at Constant Contact’s outs & ins as well as check if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their rates aren’t the most economical, especially when you think about that their functions just aren’t that advanced. Plans begin with $9.99/ month, yet this only enables 500 clients, as well as costs increase quite dramatically afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total pricing overview

Pros and Cons


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct hereof, being one of minority e-mail advertising and marketing tools to allow you to manage occasion tickets, invites, and also enrollments . Remember that this feature includes its very own charges: 5.4% + $0.80 for every ticket sold or deal carried out.

Not suggested if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t provide one of the most innovative automations. While they do offer triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll find that various other much cheaper devices provide comparable levels of automation– MailerLite and also Sendinblue.

Rating details


Relieve of Use

Usually it’s simple to navigate, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve added a lot more functionality, some points have ended up being a little covert, as an example, automations.

E-newsletter Creation


The editor is quick, yet light on functions, specifically in the designing division. Apart from that it’s easy to deal with.


of course

This is extremely basic, only allowing you to put straightforward greetings or call details. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, persisting newsletters, A/B screening, occasion enrollments, vouchers, surveys as well as studies .

Choice and Flexibility of Template Designs

Not negative. You can also start from scratch, as well as use a helpful function called ‘Brand your email’ to auto-generate a template based on your internet site’s shades and also logo.

Email Marketing Automation

It additionally creates pre-defined get in touch with segments based on your customers’ interactions with your online shop (e.g. repeat, lapsed as well as potential customers). Automations based on contact triggers (e.g. e-mail opens, clicks) are likewise readily available.

Listing Management

You can produce sections from call task, listing subscription, get in touch with information, tags, or ecommerce task. You can additionally produce a segment from your contact insights as well as tag calls based upon get in touch with area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, as well as it merely provides a summary box, basic field alternatives (which you can not include in) and then a list, or checklists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not do too severely, getting to one of the most popular e-mail companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records as well as Analysis

In addition to conventional open and click reports, spam, bounce and also unsubscribe prices are additionally offered. You additionally obtain click warm maps, as well as some helpful introduction reports such as open as well as click trends, opens by tool, % of calls involved, as well as the majority of successful subject line. You can also compare campaigns. However, advanced tracking such as social tracking isn’t readily available.


The site as well as the tool are only offered in English. You can pick to transform some of the non-editable email sections (e.g. footer as well as personal privacy plan text) to one of 10 languages available, mainly European.

Further Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a function to examine the e-mail for errors (missing links, placeholder message that hasn’t been updated, and so on). There’s likewise a device that enables you to sneak peek exactly how emails will certainly try to find specific recipients, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and after that resent. If it occurs once more, they are relocated right into a put on hold bounce group. They have a ‘ suggested for removal’ filter offered to check out these, but don’t eliminate them instantly.


of course

Import/export available although it’s not as straightforward as maybe– you require to first allow sophisticated email permissions under Account Settings.

Storage readily available for photos as well as information


All plans feature endless storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Different levels of account accessibility


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous amount of apps and assimilations , practically 400.

Landing Page Builder

of course

This is just readily available through their kind home builder, and it’s extremely standard. Instead, we would certainly advise these totally free landing page home builders.

Consumer Support

3.5/ 5.

There are numerous networks of support, including online conversation, phone support, a understanding base and also community-based assistance. I discovered that the chat and also phone support weren’t constantly readily available, which was a little aggravating.

Overall rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of packages. The main problem right here, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves repeat with their site, they are a device for small companies. As well as, because of this, it’s worth examining them on these terms. As discussed over, they absolutely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as basic as that after that we ‘d recommend them a lot more very.

The problem, these days, is that there are lots of various other e-mail devices offering even more than Constant Contact, as well as for a lot much less cash. This consists of not just includes, yet also customer experience. For the amount you pay with Constant Contact, you can find on your own utilizing a lot more effective tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their good deliverability prices, assimilations (particularly social media integrations), as well as for permitting different accessibility degrees for separate customers. As well as with recent enhancements to automations and also coverage, and the addition of new functions like a website builder, it does look like they’re making an effort to improve the item. Their lack of advanced functions makes it difficult to suggest them over others at this price factor. (You’ll see we don’t list them as a good Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly assert that there could be other passions at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simplistic technique (it only includes autoresponders). They also supply durable reports and also evaluation tools. They are even cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages and includes advanced automation choices and a integrated CRM.
  • GetResponse is a strong option. It comes with numerous innovative attributes (e.g. a webinar tool), has excellent automations and also offers one of the best spam as well as design screening tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the most effective options to Constant Contact, check it out right here. You can also check out our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d like to enter into the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for little businesses, which will certainly be much more affordable. There are even a lot of superb free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for small businesses. It safely shops your client information and offers a safe and secure method to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

In spite of these showy numbers as well as features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a tool for tiny companies. The concern, these days, is that there are lots of various other email devices providing even a lot more than Constant Contact, and also for a whole lot less money. For the quantity you pay with Constant Contact, you might find yourself utilizing much more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders).

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