Constant Contact - Create Email Marketing Campaigns Like a Pro

Wild Apricot Constant Contact

Constant Contact have actually remained in the e-mail advertising and marketing game considering that 1995. Throughout that time, they’ve managed to become one of the most secondhand email tools worldwide, after Mailchimp.

Something I discovered is that Constant Contact is really typically the top option for lots of various other review sites. Naturally, I am curious to see if our in-depth evaluation generates the exact same result.

You may have looked into the Constant Contact evaluations offered by customers online, also, as well as whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic technique and also utilizes our sensible experience and also knowledge of lots of other straightforward and also sophisticated advertising and marketing automation devices.

What makes them special is that they’ve included a number of attributes throughout the years that few of their competitors sporting activity, such as digital item downloads, event administration, consultation scheduling as well as social campaigns. These all add to the diverse checklist of e-mail options offered, in addition to automations and also reoccuring newsletters.

Constant Contact boast a market with around 400 apps and also assimilations that accommodate also one of the most particular niche of items. Despite these fancy numbers and also features, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and also check.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, yet their costs aren’t one of the most affordable, specifically when you take into consideration that their features simply aren’t that progressed. Plans start from $9.99/ month, but this only allows for 500 customers, and also rates increase rather greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our complete rates overview

Cons and also pros


Is Constant Contact the right e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather distinct hereof, being among minority email advertising tools to permit you to manage event registrations, invites, and tickets . Bear in mind that this function features its very own charges: 5.4% + $0.80 for each and every ticket sold or purchase conducted.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not supply one of the most advanced automations. While they do provide activated campaigns, autoresponders and deserted cart projects (for Shopify only), you’ll discover that other much more affordable tools supply comparable levels of automation– MailerLite as well as Sendinblue.

Rating information


Relieve of Use

Usually it’s simple to browse, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve added more functionality, some things have come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is quick, however light on features, particularly in the styling division. In addition to that it’s easy to work with.


of course

This is very standard, only allowing you to put straightforward greetings or get in touch with details. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, event enrollments, promo codes, studies as well as polls .

Selection and Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to choose from, with varying levels of top quality (some are respectable, while others look a little basic as well as outdated). You can also start from scratch, and also utilize a handy attribute called ‘Brand your email’ to auto-generate a theme based on your web site’s colors and logo design.

Email Marketing Automation

It additionally creates pre-defined call segments based on your clients’ interactions with your online shop (e.g. repeat, lapsed and potential consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are also readily available.

List Management

You can develop sections from contact task, checklist subscription, get in touch with information, tags, or ecommerce task. You can likewise create a segment from your get in touch with insights as well as tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it merely supplies a summary box, standard field options (which you can’t add to) and then a list, or checklists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, reaching one of the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and Analysis

In enhancement to basic open and also click records, spam, bounce as well as unsubscribe rates are also offered. You additionally get click warm maps, as well as some helpful overview records such as open and also click trends, opens up by tool, % of contacts involved, and most effective subject line.


The site and the tool are only offered in English. You can select to transform some of the non-editable e-mail sections (e.g. footer and also privacy plan text) to one of 10 languages available, mainly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, however, there is a attribute to inspect the email for errors ( missing out on web links, placeholder text that hasn’t been upgraded, etc). There’s also a device that permits you to sneak peek just how e-mails will certainly look for specific recipients, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are put on temporary hold for 15 days, and afterwards dislike. They are relocated right into a suspended bounce category if it occurs once again. They have a ‘ advised for elimination’ filter available to see these, yet do not remove them instantly.


of course

Import/export available although it’s not as straightforward as it could be– you require to initially allow sophisticated e-mail authorizations under Account Settings.

Storage space offered for information and also pictures


All strategies come with limitless storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various levels of account accessibility


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a massive quantity of assimilations and apps , virtually 400.

Landing Page Builder


This is just readily available via their type builder, and it’s extremely fundamental. Rather, we would certainly advise these free touchdown page building contractors.

Client Support

3.5/ 5.

There are numerous channels of assistance, including real-time chat, phone assistance, a knowledge base and community-based assistance. I located that the chat and phone support weren’t constantly offered, which was a little discouraging. When I was able to acquire chat assistance, nonetheless, I did find them to be useful as well as receptive . Keep in mind that you’ll need to call in order to cancel your membership, which is quite aggravating.

Total ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of packages. The main concern right here, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves restate through their site, they are a device for small companies. And also, thus, it’s worth examining them on these terms. As discussed above, they most definitely have enough of the basics covered to satisfy most local business, and also if it were as straightforward as that then we ‘d suggest them a lot more highly.

The problem, nowadays, is that there are plenty of other e-mail tools using a lot more than Constant Contact, and also for a great deal less cash. This includes not just features, yet additionally customer experience. For the quantity you pay with Constant Contact, you might find yourself utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do get factors for their good deliverability rates, integrations (particularly social networks assimilations), and also for permitting various gain access to degrees for separate customers. As well as with current enhancements to automations and reporting, and also the addition of new functions like a internet site building contractor, it does look like they’re making an effort to boost the product. Their absence of advanced features makes it difficult to recommend them over others at this price point. (You’ll see we do not provide them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly assert that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simple method (it only features autoresponders). They also offer robust reports as well as evaluation tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages as well as includes sophisticated automation alternatives and also a built-in CRM.
  • GetResponse is a strong alternative. It includes numerous advanced attributes (e.g. a webinar tool), offers and has exceptional automations one of the best spam as well as style testing devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the very best options to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be much better off taking a look at any of these CRMs for small companies, which will certainly be much much more budget friendly. There are also a lot of exceptional totally free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for local business. It safely stores your client information as well as offers a safe means to manage your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability tests.

Regardless of these fancy numbers and also features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a tool for little businesses. The problem, these days, is that there are plenty of various other email tools using even much more than Constant Contact, as well as for a lot less cash. For the quantity you pay with Constant Contact, you might discover yourself making use of much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplified approach (it only includes autoresponders).

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