Constant Contact - Create Email Marketing Campaigns Like a Pro

Youtube How To Use Constant Contact

Constant Contact have actually remained in the e-mail advertising video game since 1995. Throughout that time, they’ve handled to become one of the most pre-owned e-mail devices worldwide, after Mailchimp.

Something I noticed is that Constant Contact is very usually the top choice for several other review sites. Naturally, I am curious to see if our in-depth analysis creates the exact same outcome.

You could have checked out the Constant Contact reviews provided by users online, as well, and whilst they are pretty favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy as well as utilizes our useful experience and also knowledge of dozens of various other easy and sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve added several functions for many years that few of their rivals sporting activity, such as digital product downloads, occasion management, visit scheduling and also social projects. These all include in the diverse list of email options available, in addition to automations and persisting newsletters.

Constant Contact brag a market with around 400 applications as well as integrations that cater to even the most particular niche of products. Yet regardless of these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Sufficient factor for us to take a closer take a look at Constant Contact’s outs & ins and check if it’s still pertinent in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, but their prices aren’t the most inexpensive, particularly when you think about that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, yet this just enables 500 subscribers, and costs climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our total pricing guide

Cons as well as pros


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being among the few email advertising and marketing tools to permit you to take care of event registrations, tickets, as well as invitations . Remember that this attribute includes its very own charges: 5.4% + $0.80 for every ticket sold or deal conducted.

Not recommended if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not offer the most innovative automations. While they do offer triggered projects, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that other much less costly devices provide similar levels of automation– MailerLite and also Sendinblue.

Score details


Alleviate of Use

Normally it’s simple to browse, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added more functionality, some things have actually become a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, but light on attributes, particularly in the styling department. In addition to that it’s very easy to deal with.



This is extremely basic, only enabling you to insert basic introductions or call details. There is no if/then/else logic available.

Email kinds

Timeless, autoresponders, standard automations, repeating newsletters, A/B screening, occasion registrations, promo codes, surveys and also surveys .

Choice and also Flexibility of Template Designs

Not negative. You can additionally start from scrape, as well as make use of a helpful function called ‘Brand your email’ to auto-generate a design template based on your internet site’s colors and also logo design.

Email Marketing Automation

They provide autoresponders and also deserted cart campaigns for Shopify and also WooCommerce. It also generates pre-defined get in touch with sectors based on your consumers’ interactions with your on-line store (e.g. repeat, expired and also prospective consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are also available. It’s worth noting that the automations aren’t the most adaptable, as you can’t truly integrate conditions and actions as you can in numerous other devices.

List Management

You can produce sectors from call activity, checklist subscription, get in touch with information, tags, or ecommerce activity. You can also create a segment from your call understandings as well as tag contacts based on get in touch with area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and also it just uses a description box, basic area options (which you can’t add to) and after that a checklist, or lists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute also terribly, reaching one of the most preferred e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

In addition to typical open and click reports, spam, bounce as well as unsubscribe rates are also available. You also get click heat maps, and also some valuable review records such as open and also click fads, opens by device, % of contacts involved, and also a lot of successful subject line.


The site as well as the tool are only offered in English. You can select to transform some of the non-editable e-mail areas (e.g. footer and also privacy plan text) to one of 10 languages offered, mostly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a function to check the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a device that allows you to preview exactly how e-mails will certainly search for specific receivers, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then resent. They are relocated right into a put on hold bounce classification if it happens again. They have actually a ‘ advised for removal’ filter offered to view these, yet do not remove them immediately.



Import/export readily available although it’s not as simple as maybe– you require to initially make it possible for sophisticated email permissions under Account Settings.

Storage space offered for images and data


All plans feature unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account gain access to

of course

The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of apps and also combinations , practically 400.

Touchdown Page Builder


This is just readily available by means of their form home builder, and it’s extremely basic. Rather, we would certainly advise these complimentary landing web page builders.

Consumer Support

3.5/ 5.

There are a number of channels of support, including online chat, phone assistance, a data base as well as community-based support. Nevertheless, I found that the chat and also phone support weren’t always available, which was a little discouraging. When I was able to get hold of conversation assistance, however, I did discover them to be useful and also responsive . Keep in mind that you’ll need to hire order to cancel your membership, which is quite annoying.

Total score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of packages. The primary issue here, though, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves restate through their site, they are a tool for small companies. And, therefore, it’s worth examining them on these terms. As discussed above, they definitely have sufficient of the fundamentals covered to satisfy most local business, as well as if it were as simple as that after that we ‘d suggest them much more very.

The problem, these days, is that there are a lot of various other email devices using a lot more than Constant Contact, and for a whole lot much less money. This consists of not just features, yet also customer experience. For the quantity you pay with Constant Contact, you could discover on your own utilizing a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do get factors for their decent deliverability prices, combinations (particularly social media sites combinations), and also for allowing various accessibility degrees for different customers. As well as with current improvements to automations and also reporting, and also the addition of brand-new functions like a site builder, it does appear like they’re making an effort to boost the item. Yet their absence of advanced attributes makes it difficult to advise them over others at this price point. (You’ll see we do not detail them as a excellent Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there may be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just features autoresponders). They likewise supply durable reports and also analysis devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing devices on the market. It’s available in 6 languages and comes with innovative automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It comes with several sophisticated features (e.g. a webinar device), has outstanding automations and also offers one of the most effective spam as well as style testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the best options to Constant Contact, check it out right here. You can also try our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for little businesses, which will be much much more affordable. There are even a lot of superb free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for local business. It securely shops your customer data as well as uses a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Despite these flashy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for small companies. The issue, these days, is that there are plenty of other email devices using also a lot more than Constant Contact, as well as for a great deal much less money. For the quantity you pay with Constant Contact, you can find on your own making use of a lot a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simple approach (it only features autoresponders).

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